Contemporary Eyewear

PROJEKT PRODUKT is an eyewear brand founded by optometrists and designers with their philosophy and sensitivity, which lets everyone be able to find their own styles among fast-changing fashion trends.

It works on projects with muses and artists to suggest new directions into fashionable eyewear in every collection. There is always particular themes in every project.

In addition to the traditional concept, it puts concept of modern style in its stores, contents and products to let people view, hear and feel to lead them to be able to see its concept and culture.

追逐潮流热点而不被潮流所压制，在瞬息万变的潮流风云中能够找寻到专属自身风格的时尚眼镜。结合了眼镜验光师的哲学与设计师的感性创造出的PROJEKT PRODUKT，在各个领域的时尚人士，偶像代表，缪斯和艺术家们的共同携手下，每个系列的单品都能引领潮流风尚，提供时尚前沿的全新动态。

PROJEKT PRODUKT是突破传统，敢于创新，将顾客的所见所闻及所感融入到产品中，店铺及主题内容，以敏锐的时尚触觉，倾力打造现代潮流时尚眼镜的品牌。赋予每个PROJEKT产品FASHION THEME，引导EYEWEAR新风尚，以PROJEKT诠释FASHION & PASSION INTO ACTION的深刻含义，通过多元化的Culture mix，巧妙呈现时尚潮流单品。