PROJEKT PRODUKT is a eyewear brand founded by optometrists and designers with their philosophy and sensitivity, which lets everyone be able to find their own styles among fast-changing fashion trends.
It works on projects with muses and artists to suggests new directions into fashionable eyewear in every collection. and there is always particular theme in every project.
Addition to the traditional concept, it puts concept of modern style within its store, contents and products to let people view, hear and feel to lead them to be able to see its concept and culture.
PROJEKT PRODUKT是突破传统，敢于创新，将顾客的所见所闻及所感融入到产品中，店铺及主题内容，以敏锐的时尚触觉，倾力打造现代潮流时尚眼镜的品牌。赋予每个PROJEKT产品FASHION THEME，引导EYEWEAR新风尚，以PROJEKT诠释FASHION & PASSION INTO ACTION的深刻含义，通过多元化的Culture mix，巧妙呈现时尚潮流单品。